Thoughts – Craig J Ross

Aspirational Alex: The Person We’re All Secretly Creating Content For

August 10, 2025 by Craig Ross

You know Alex. You might even be Alex. Alex is 35, makes decent money, has a good education, and feels completely stuck. He consumes an enormous amount of business content, saves inspirational posts daily, and can quote productivity frameworks from memory. He’s also never built anything meaningful in his life. Alex represents the dark secret … Read more

Beyond the Algorithm…

May 10, 2025 by Craig Ross

Creating Authentic Content That Converts Without Compromising Values After reading this article, you’ll be able to create content that genuinely represents your voice while still performing well across platforms—without feeling like you’re selling your soul to the algorithm gods. The Creator’s Dilemma As content creators and solo entrepreneurs, we’re caught in a seemingly impossible tension: … Read more