G’day

I write about writing, mindsets, business, trading and other general interests.

My key focus is on lessons that drive success.

The main purpose of this site is to provide a public account of the stuff I’m interested in.

I also hang out on X (twitter) https://twitter.com/CraigJRoss

Some stuff I’ve been writing

  • I Quit following the Guru Industrial Complex (And You Should Too)
    The day I realized I’d been building someone else’s definition of success You’re Framework Fluent But Authentically Mute I used to be a framework collector. My computer was a graveyard of PDFs: “The Ultimate Customer Avatar Worksheet,” “7-Figure Launch Formula,” “90-Day … Read more
  • Aspirational Alex: The Person We’re All Secretly Creating Content For
    You know Alex. You might even be Alex. Alex is 35, makes decent money, has a good education, and feels completely stuck. He consumes an enormous amount of business content, saves inspirational posts daily, and can quote productivity frameworks from memory. … Read more
  • The Information Trap That’s Keeping You Stuck
    And why your next Google search won’t save you You know that feeling when you’re lying in bed at 2 AM, scrolling through yet another “ultimate guide” to scaling your business, desperately hoping this will be the piece of content that … Read more
  • The Deep Psychology Behind The $10M Content Empire of Justin Welsh
    Starting June 15th: A 6-Part Deep Dive Into Justin Welsh’s Content Over Six weeks you will gain access to:•A Weekly analysis of 5 posts from this internet legend. •The Complete Content Psychology Playbook, for you to implement the exact mental triggers … Read more
  • Beyond the Algorithm…
    Creating Authentic Content That Converts Without Compromising Values After reading this article, you’ll be able to create content that genuinely represents your voice while still performing well across platforms—without feeling like you’re selling your soul to the algorithm gods. The Creator’s … Read more
  • The Side-Hustle Toolkit
    Essential Systems for Building Your Business While Employed (AI-Enhanced Edition) After reading this article, you’ll be able to implement the minimum viable systems needed to build your business while employed, reduce overwhelm, and make consistent progress with limited time—all while leveraging … Read more
  • The Myth of Overnight Success.
    Why Slow, Steady Social Growth Wins (Especially After 35) Are you trying to transform your life with the same mindset that trapped you in the first place? I was 53 when I finally admitted to myself that I didn’t want to … Read more
  • Discipline for lazy people
    First draft of my thoughts about discipline Jan-Feb 2024. We all know that discipline is a superpower. Having abundant internal motivation to get stuff done or achieve challenging goals is like living in God mode. So what would happen if we … Read more
  • The Genesis Domino
    How do we guarantee success in our life. ( a draft think piece on what it really takes to become successful ) We all want inspirational success in our lives. The kind of success that gives us the freedom to do … Read more